Our talented team brings a range of skills and experience to the table in setting the agenda and standards for elevating the university’s reputation and brand. Our approach is collaborative and strategic with the goal of positioning Northeastern as the world leader in experiential learning and an engine for global impact.
The Office of City and Community Engagement serves as a bridge between Northeastern University and the surrounding communities of its Boston campus by fostering collaborative relationships and partnerships that connect, educate, and engage people and organizations throughout our network. At the heart of our collaborative work are our shared values in promoting equity and justice in all that we do.
We handle all media inquiries and public relations for the university, with a strong track record of getting the Northeastern story told by the top media outlets. We also run Northeastern’s digital newsroom, which publishes Northeastern Global News, the university’s official news source with a team of journalists dedicated to covering the many ways our faculty, students, and alumni are driving change around the world.
We focus on advancing the university’s research agenda and on shaping policy that affects our students, faculty, and staff. We advocate for federal research funding, promote our faculty’s expertise among members of Congress and our nation’s funding agencies, facilitate new global research partnerships, and serve as Northeastern’s official liaison on policy issues.
We set and oversee brand governance for the university, including graphic identity, web design and experience, editorial guidelines, and merchandise licensing. We create and run strategic marketing campaigns aligned with Northeastern’s priorities, and partner with various university colleagues on message positioning, content strategy, and marketing objectives and tactics. The goal: to create a unified brand experience across all audiences and channels.